The Natural Beauty Master List

You may already know that beauty products can be a major source of our exposure to unhealthy chemicals. And since the skin is the body’s largest organ and absorbs most of what is put on it, we better make sure all of our beauty products are healthy and non-toxic!

This is the master list I wish I had when I was first transitioning to natural beauty and skincare. It includes safer alternatives for every beauty product you may need: skincare, makeup, haircare, and body care.

Everything listed below is either a tried-and-true favorite of mine or a cult classic among natural beauties!





Tinted Moisturizer

Beautycounter Dew Skin Tinted Moisturizer

Suntegrity 5-in-1 Tinted Sunscreen

Josh Rosebrook Tinted Nutrient Day Cream with SPF 30

BB & CC Creams

100% Pure BB Cream

Jane Iredale Full-Coverage Mineral BB Cream

Andalou Naturals 1000 Roses CC Cream

Juice Beauty Stem Cellular CC Cream


Beautycounter Tint Skin Foundation

100% Pure Fruit Pigmented Foundation Powder


Beautycounter Touchup Skin Concealer Pen

100% Pure Fruit Pigmented Long Last Concealer

RMS “Un” Cover-Up Concealer


Vapour Stratus Soft Focus Skin Perfector

100% Pure Mattifying Primer

100% Pure Luminous Primer


Beautycounter Color Pinch Cream Blusher

Beautycounter Color Sweep Blush Duo

100% Pure Fruit Pigmented Powdered Blush


RMS Beauty Living Luminizer

RMS Beauty Magic Luminizer

Alima Pure Highlighter


Beautycounter Color Contour Matte Bronzer

RMS Beauty Buriti Bronzer



Lip Balm

MadeOn Vanilla Dust Lip Balm

Beautycounter Lip Conditioner in Calendula

Lip Tint

RMS Beauty Lip2Cheek

W3ll People Nudist Colorbalm Stick

Lip Stick

Beautycounter Lip Sheers

100% Pure Lip Glaze

100% Pure Semi-Matte Lipstick

ILIA Lipstick

ILIA Lip Crayon


Beautycounter Moisturizing Lip Gloss

ILIA Lip Glos

RMS Beauty Lip Shine

Lip Stain

Jane Iredale Just Kissed Lip & Cheek Stain

100% Pure Fruit Pigmented Cherry Lip & Cheek Stain

Lip Plumper

Jane Iredale Just Kissed Lip Plumper




Beautycounter Color Outline Eye Pencil

100% Pure Long Last Liquid Eye Liner: Black Tea


100% Pure Fruit Pigmented Ultra Lengthening Mascara

Beautycounter Volumizing Mascara


Beautycounter Color Shade Eyeshadow Duo

RMS Beauty Eye Polish

Kjaer Weis Eye Shadow

Lily Lolo Laid Bare Eye Palette

Eyeshadow Primer

ILIA Natural Brightening Eye Primer

Lily Lolo Eye Primer

Eyebrow Pencil

Beautycounter Color Define Brow Pencil

Lily Lolo Eyebrow Powder Duo




All Hair Types

Beautycounter Daily Shampoo

Puracy Natural Shampoo

EO French Lavender Shampoo

Moisturizing/Repairing Shampoo

Beautycounter Repair & Nourish Shampoo

Josh Rosebrook Nourish Shampoo

Yarok Feed Your Moisture Shampoo

Volumizing Shampoo

Beautycounter Volume & Shape Shampoo

100% Pure Kelp & Mint Volumizing Shampoo 

Smoothing Shampoo

Beautycounter Smooth & Control Shampoo

100% Pure Yuzu & Pomelo Glossing Shampoo

Anti-Dandruff Shampoo

Maple Holistics Sage Shampoo

For Color Treated Hair

Innersense Color Awakening Hair Bath Shampoo

Shampoo Bar

J.R. Liggett’s Old Fashioned Shampoo Bar

Dry Shampoo

My super simple recipe! (It really just can’t be beat)



All Hair Types

Beautycounter Daily Conditioner

Puracy Natural Conditioner

EO French Lavender Conditioner

Moisturizing/Repairing Conditioner

Beautycounter Repair & Nourish Conditioner

Josh Rosebrook Nourish Conditioner

Volumizing Conditioner

Beautycounter Volume & Shape Conditioner

100% Pure Kelp & Mint Volumizing Conditioner

Smoothing Conditioner

Beautycounter Smooth & Control Conditioner

100% Pure Yuzu & Pomelo Glossing Conditioner

For Color Treated Hair

Innersense Color Radiance Daily Conditioner



Leave-In Conditioner

MadeOn Skincare Second Life Hair Butter

SheaMoisture Jamaican Black Castor Oil Reparative Leave-In Conditioner

Rare El’Ements Marula Cocktail Leave-In Hair Mist

Yarok Reed Your Ends Leave-In Conditioner

Moisturizing Mask

Briogeo Don’t Despair, Repair! Deep Conditioning Mask

Josh Rosebrook Enrich Mask

Growth-Promoting Oil

Rain Lillie Organic Castor Oil for Hair Growth




Viva Naturals Organic Argan Oil

100% Pure Pro-Vitamin B5 Smoothing Hair Serum

Styling Cream

Josh Rosebrook Medium Hold Styling Cream

Yarok Feed Your Curls Defining Creme


Josh Rosebrook Firm Hold Hair Spray


Beautycounter Volume & Shape Volumizing Mist

Josh Rosebrook Lift Volumizing Spray

Yarok Feed Your Roots Mousse


Beautycounter Style Sea Salt Spray