My new book "Glow: The Nutritional Approach to Naturally Gorgeous Skin" is finally here!

Get Your Copy!

My new book "Glow: The Nutritional Approach to Naturally Gorgeous Skin" is finally here!

Get Your Copy!

My new book "Glow: The Nutritional Approach to Naturally Gorgeous Skin" is finally here!

Get Your Copy!

Looking for the best natural mascara? Well I’ve done all the footwork for you — I put 8 popular natural mascaras to the test. Which one came out on top? Let’s take a look…


I don’t always wear makeup…

But when I do, it’s mascara.

best natural mascara

With one swipe of a little wand, I suddenly look more awake, brighter, and ready to take on the world. (It’s a magical little wand.)

Like most conventional cosmetic products, though, most mascaras on the market contain some unhealthy chemicals like parabens (endocrine disruptors that have been linked to cancer), aluminum powder (a neurotoxin that is considered to be far worse than mercury — yikes!), propylene glycol (can cause extreme irritation for some individuals), and BHA and BHT (endocrine disruptors that have been linked to cancer).

Related Post: The Ugly Side of the Beauty Industry


But finding a great natural mascara is no easy feat!

There are a ton of options out there and not all of them perform the way you want or are used to if you’re transitioning from a conventional, chemical-filled mascara. In fact, one of the most common questions I get from readers is, “What mascara do you use?”

If you’ve read about my super-simple all-natural skincare and beauty routine, then you know the answer.

But few things thrill me like trying a new non-toxic beauty product. (What can I say? I fit the “girl” stereotype to a tee sometimes.) And I was also curious if the mascara I was using and recommending to readers really was the best natural mascara.


So I went on a little hunt.

A hunt for the best natural mascara.

I tested 8 different natural mascaras and wore them each for at least two full days. Some were duds while others were UHMAZING! And I am happy to say that my longtime, tried-and-true favorite held it’s ground 🙂

P.S. I think all of these mascaras (really all mascaras, ever!) work best when applied after curling your lashes. This is my favorite curler.

Related: The Natural Beauty Master List


100% Pure Fruit Pigmented Mascarathe best natural mascara | 100% Pure

Verdict: LOVE 💕

My tried-and-true favorite for years now, this mascara gives perfect length and lots of volume. Stays put all day without any flaking, and washes off quite easily.


Beautycounter Volumizing Mascara

Verdict: LOVE 💕

Want big volume? Here you go! Provides great volume with one swipe but builds easily for extra drama. Also provides length and has great staying power.


Lili Lolo Black Vegan Mascarathe best natural mascara | Lily Lolo

Verdict: LOVE 💕

Another all-around fantastic option. Gives awesome volume, length, and definition without looking clumpy or smudging. Also really buildable if you’re looking for a more dramatic look.


W3LL PEOPLE Expressionist Mascarathe best natural mascara | W3ll People

Verdict: LOVE 💕

Doesn’t give as much volume as the 100% Pure mascara, but gives beautiful length and definition. The brush is not one I typically like — it’s fat with short little bristles. In the past, this type of brush caused clumps but that didn’t happen with this one.


Zuzu Luxe Mascarathe best natural mascara | Zuzu Luxe

Verdict: LOVE! 💕

With a well-defined brush that gives just the perfect amount of mascara, this one is lengthening and defining. I rolled the wand at the base of my lashes for more volume, and it layered well.


Gabriel Cosmetics  Natural Mascarathe best natural mascara | Gabriel Color

Verdict: Not bad

I liked the brush — the bristles are well-defined and it applied evenly. It gives good length and volume but it did flake under my eyes a little throughout the day.


Juice Beauty PHYTO-PIGMENTS Ultra-Natural Mascarathe best natural mascara | Juice Beauty

Verdict:  Nope

The brush is twisted and the bristles are not defined, which gives a heavy, clumpy application. When I tried combing my lashes to fix it, the mascara already started to dry and so I was left with obvious flakes, which fell under my eyes over the day.


Honeybee Gardens Truly Natural Mascarathe best natural mascara | Honeybee Gardens

Verdict: Nope

I REALLY wanted to love this mascara — it’s the cheapest! But honestly it didn’t even look like I was wearing mascara no matter how much I tried to layer it (and it smells a little like beer!).


Have you tried any of these or other natural mascaras?

What did you think?

Please share with us in the comments below!